POWER RANGERS: Sequel Could be a Go Because of Toy Sales
Poor box office performance made a sequel to Saban’s Power Rangers unlikely, but strong toy sales may give life to a followup.
Earlier this year, Lionsgate and Saban’s Power Rangers performed poorly with just $85 million domestically and around $140 million globally. At a cost of $100 million, those numbers may not be enough to justify a sequel, despite (mild spoilers) a mid-credits scene teasing the future appearance of the popular Green Ranger.
That’s where toy sales come in. As reported by Toy News, NPD data lists Power Rangers as the overall number one action figures brand, with a large increase in sales in the past year. Figures are up 122.8%, with April 2017 (shortly after the film’s theatrical debut) putting up an increase of 185.9% versus April 2016 — making the Power Rangers toy brand the 11th best seller across all toy properties.
Much of that success can be credited to TV’s Power Rangers: Ninja Steel on Nickelodeon, but strong toy sales could lead to Saban deeming it a worthy investment to bring a second Power Rangers installment to the big screen. Power Rangers hits 4K UHD and Blu-ray on June 27th.