CAPTAIN AMERICA: CIVIL WAR Leads the Marvel Cinematic Universe to $10 Billion
Marvel Studios’ latest, Captain America: Civil War, recently propelled Walt Disney Pictures to $3 billion at the worldwide box office for 2016 – and now the Captain America threequel has the honor of blasting the studio past $10 billion in global lifetime receipts, making it the biggest franchise ever. Harry Potter, James Bond, and Star Wars alike have all been bypassed – an incredible feat for a franchise that’s just eight years old.The Avengers, Iron Man 3, and Avengers: Age of Ultron all earned more than a billion alone, with Captain America: Civil War soon to follow suit. Only three films – The Incredible Hulk, Captain America: The First Avenger, and Thor, all from Marvel’s Phase One – didn’t make it past the $500 million worldwide benchmark, though it stands to the studios’ success when even a smaller hero like Ant-Man can bring in more than half a billion worldwide. Strong storytelling and a clear, define understanding of their characters – and wholly believing in them 100% – lead to a revolutionary film franchise that has no intention of slowing down.
Later this year, the newest Marvel hero – Doctor Strange – hits theaters, with Guardians of the Galaxy: Vol. 2, Spider-Man: Homecoming, and Thor: Ragnarok on the way in 2017. Black Panther, Ant-Man and the Wasp, and the third Avengers film drop in 2018, with Captain Marvel and a fourth Avengers film following in 2019. Marvel Studios president and producer Kevin Feige has helped guide one of the biggest franchises in cinematic history, and the benchmarks continue with the potentially universe-shattering Captain America: Civil War. The Joe and Anthony Russo-directed hit recently bypassed $940 million worldwide and will be the first film of 2016 to reach one billion at the box office.
Disney purchased Marvel (including Marvel Studios and Marvel Comics) in 2009 for $4 billion.